It’s a Wawa World

by longformphilly

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Don Steinberg | Philadelphia Magazine | July 2011

JEREMY PLAUCHE IS A burly, rowdy-looking guy—six feet, maybe 300 pounds, with the bold facial hair of a modern 24-year-old—but he admits that when he was getting the Wawa logo tattooed on his right inner biceps, the second “wa” kind of hurt. It’s just a little more tender in there closer to the torso. Totally worth it, though.

Plauche works night shifts for the rescue squad in Millville, New Jersey, where he also went to high school. It’s a little town about 45 miles south of Philadelphia, with a population of roughly 27,000 and four Wawas within about two miles. He’s made countless Wawa runs. He’s candid about his favorite product: “I’ll be honest with you—the peach iced tea.”

“I’m originally from Louisiana,” he says. “I tried to explain to my friends there what Wawa was and what it means to people who live up here … and they kind of didn’t believe me. Wawa is part of our culture. It’s part of our way of life.”

So he decided to let the body art speak. He photographed a Wawa sign and took the image to a tattoo parlor in Vineland, where they stabbed it into his flesh.

Writer bio: Don Steinberg is a Philadelphia-based writer who freelances for the Wall Street Journal, ESPN.com and Philadelphia Magazine.

Continue reading “It’s a Wawa World.”

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